Set the business priority
The owner or business lead brings the offer, capacity, customer questions and current constraint. Together we define the first scope and the evidence needed to judge progress.
About Macro Webber
We help established businesses see where they are losing customers, money or time, and make practical improvements.
Discuss your businessTHE STUDIO
Macro Webber connects marketing, websites, measurement and automation around the part of your business that needs to work better.
Led by Sumit Mukherjee, we work with owners and their teams to understand where customers, money or time are being lost. Then we turn that understanding into practical work.
A channel is useful when it solves the right problem. We care about clear priorities, useful measurement and work that holds up in daily operation.
Understand the business.
Then do the work.
People and responsibilities
Led by Sumit Mukherjee, Macro Webber connects marketing, websites, measurement and automation around a specific business problem.
The owner or business lead brings the offer, capacity, customer questions and current constraint. Together we define the first scope and the evidence needed to judge progress.
Agree implementation owners, content approvers and access requirements. Define review points and what “ready to use” means before website, campaign or system changes begin.
The people responding to enquiries and delivering the service see what dashboards miss. Bring their feedback into reviews and check the work in daily use.
WHY MACRO WEBBER
We turn the diagnosis into manageable work, clear responsibilities and a shared view of what deserves attention first.
Pages need to work on phones. Tracking needs to count the right action. Automations need to handle exceptions. We review the details that matter in daily use.
Real use creates new information. We listen to your team, review the evidence and improve the work as the context becomes clearer.
“They took the time to understand my business and goals”
“they helped me to create a website from scratch”
Your first conversation
Tell us what you offer, who you serve and one problem you want to improve. In a 20-minute review we can discuss fit, responsibilities and an initial investigation. Any scope, timing and communication cadence are agreed separately. Meeting subject to confirmation.
Request a focused reviewNot ready to choose a time? Tell us about your project.