How Agencies Can Use ChatGPT + AI to Serve Clients Better
AI has moved from buzzword to business weapon. One creative lead cut a podcast workflow from 23 hours to 2 hours using AI tools—an outcome that signals a strategic inflection point for any premium agency. We address
Beyond Acquisition: Retention Tactics That Scale
Did you know repeat buyers convert at 60–70% while new buyers convert at just 5–20%? That gap explains why acquisition alone can burn budgets and why a retention-first approach rewrites unit economics. We reframe g
How to Price Your Digital Marketing Services Without Undercutting Value
Over 40% of firms say better price structuring is their top lever for profit, yet most still pick simple markup or mimic competitors. That gap costs agencies margin and credibility. We confront this reality head-on. Wh
What Really Moves the Needle With Influencer Campaigns
Fact: in 2024, average programs returned about $5.20–$5.78 in revenue for every $1 spent — and top performers reached $20+ per $1. We open with that because high-ticket brands must stop optimizing for vanity and st
