How User Generated Content with Influencers Creates Holiday Sales Spikes
Holiday windows compress fast: 1 in 3 shoppers decide within days. The stakes are clear. The user-generated content market hit $4.45B in 2024 and is set to grow ~27% annually to $18.6B by 2031, so brands that act now c
How to Use Topic Clusters to Dominate Niche Search Terms
Fact: Google now weighs whole-topic depth more than isolated posts — sites that map core phrases, synonyms, and related questions see tangible traffic gains in 2025. We built this guide to turn a scattered blog into
Balancing SEO, Paid, Social: Where to Put Your Budget
95% of marketers say a multichannel marketing approach matters, yet 60% can’t map a prospect’s stage and 25% doubt they hit buyers with the right message at the right time. We set the agenda: too many channels, not
Top Tools to Monitor & Reduce Wasted Ad Spend
60% of marketers say automated platforms hide costly errors — and that silence is costing brands millions. We open with a clear mandate: reclaim control, cut waste, and turn ad line items into scalable assets. We pre
