Is Programmatic Ad Buying Worth It For Indian SMBs?
72% of digital display is now driven by AI-led systems, and global spend topped $557.56B in 2023. That shift compresses margins and raises customer acquisition costs for high-ticket brands. We believe precision wins. M
Optimizing for Voice & Multilingual Search: Tactics and Tools
28% of consumers in the US and UK use voice assistants daily — and that shift is rewriting how affluent buyers find premium services. We believe hands-free discovery is an inflection point. When smart speakers return
Building a First-Party Data Pipeline That Powers Ads and Personalization
Chrome opt-ins are expected under 10% — yet 78% of businesses call first-party data their most valuable signal. That gap defines today’s cookieless reality: identifiers fade, but growth targets do not. We lay out a
When Should You Refresh Old Blog Posts & When to Write New Ones?
Fact: within 12 months many high-performing pages drop in traffic by as much as 30% if not updated—search rewards relevance, not age. We help high-ticket brands choose between fixing existing assets or launching topi
