Designing Chatbot Flows That Don’t Annoy but Convert
80% of companies now use conversational tools, and intelligent systems have driven an average 67% lift in sales for adopters. We open on a clear reality for high-ticket brands: attention is scarce, expectations are ins
KPIs & Benchmarks Every Performance Marketer Should Use
Only 23% of marketers say they track the right KPIs — and the cost of being wrong is real: wasted budget, missed growth, and competitors compounding advantage. We open with a simple thesis: align every indicator to r
What Marketers Need to Know About Google’s SGE & SEO Changes
Fact: AI overviews now claim top real estate for some queries in the U.S. and Canada, often appearing in under seven seconds—and that shift is already compressing the most valuable results space. For premium brands,
How to Decide What Share of Budget Should Go to SEO vs Paid Ads
During this recession, cost-per-click has surged and many teams face hiring freezes—so one misstep can cost months of growth. We cut through noise with a practical, data-backed framework. We show when to spend for im
