How to Decide What Share of Budget Should Go to SEO vs Paid Ads
During this recession, cost-per-click has surged and many teams face hiring freezes—so one misstep can cost months of growth. We cut through noise with a practical, data-backed framework. We show when to spend for im
Polls, Quizzes, AR Filters & More: Engagement Tactics that Work
70% of buyers convert with interactive formats versus 36% for passive posts. That gap explains why static content stalls high-ticket sales cycles and inflates CAC for premium brands. We solve that problem by turning pa
UGC Tactics to Grow Authenticity & Boost Reach
92% of consumers now prefer authentic, customer-made moments over polished ads, and campaigns driven by real people lift web conversions by 29%. This shift rewrites how brands win on social media and across paid media.
How to Audit Your Digital Marketing Funnel for Leaks
Sixty-three percent of businesses have increased their marketing budgets recently — and that surge is squeezing high-ticket brands for every dollar of growth. We see the result: rising acquisition costs, stalled retu
