How to Spot Fake Engagement & Maintain Campaign Integrity
In 2019, the U.S. and Canada spent $1.9B on influencer marketing — and roughly $255M vanished to fake influencers on Instagram. That scale makes wasted spend a clear business risk for elite brands today. We promise a
Augmented Reality Marketing: Use Cases, Costs & ROI in India
Mobile augmented reality users will hit 1.73 billion by 2024, and the market is set to double from $10.5B in 2023 to $21.5B by 2028. This shift turns passive advertising into a measurable, immersive experience that dri
How to Use Negative Keywords to Reduce Waste in Paid Campaigns
Nearly half of advertisers add no exclusions each month — and that gap is fueling rising CPCs and wasted spend across premium accounts. We see this pattern in audits: unchecked terms trigger irrelevant searches and d
Setting Up Analytics That Drive Growth: Tools, Dashboards & Reporting
42% of marketers plan to double down on A/B testing and experimentation in 2025 — a clear signal that companies that centralize data and iterate win markets. We set the mandate: build systems that link every decision
