How Buffer Used Guest Blogging to Grow Their Business

Buffer is a social media management platform that allows individuals and businesses to schedule and publish content on various social media platforms. The company has used guest blogging as a key component of its marketing strategy to grow its business. In this case study, we will explore how Buffer used guest blogging to increase its reach and establish itself as a thought leader in the social media industry.

1. Identify Target Blogs:
   The first step in Buffer’s guest blogging strategy was to identify blogs that were relevant to its target audience. The company researched and analyzed various blogs that covered topics related to social media, content marketing, and entrepreneurship. Buffer looked for blogs with a large and engaged audience that would be interested in learning more about social media management.
2. Establish Relationships with Bloggers:
   Once Buffer identified the target blogs, the company reached out to the bloggers and established relationships with them. Buffer introduced itself and explained how its social media management platform could benefit its readers. Buffer also offered to provide valuable content for their blogs in the form of guest posts.
3. Create High-Quality Content:
   Buffer focused on creating high-quality content that was valuable to the readers of the target blogs. The company researched each blog and tailored its content to fit the specific audience of the blog. Buffer’s guest posts included actionable tips and insights related to social media management, which provided value to the readers of the target blogs.
4. Promote Buffer and Its Content:
   Buffer also promoted its guest posts and its social media management platform to the readers of the target blogs. The company included links to its website and social media profiles within its guest posts, which helped to drive traffic and increase its reach. Buffer also engaged with the readers in the comments section of the target blogs, answering questions and providing additional value.
5. Measure Results:
   Buffer tracked the results of its guest blogging strategy by monitoring the traffic and engagement on its website and social media profiles. The company also tracked the number of new sign-ups and conversions that resulted from its guest posts. This helped Buffer to identify which blogs were most effective in driving traffic and conversions and to adjust its strategy accordingly.

The results of Buffer’s guest blogging strategy were impressive. The company was able to establish itself as a thought leader in the social media industry, and its social media management platform became more widely recognized. Buffer’s guest posts were featured on some of the most popular blogs in the industry, which helped to increase its reach and credibility. Buffer also saw a significant increase in traffic and conversions on its website, which directly contributed to the growth of its business.

In conclusion, Buffer’s guest blogging strategy was a key component of its marketing strategy and played a significant role in the growth of its business. By identifying target blogs, establishing relationships with bloggers, creating high-quality content, promoting Buffer and its content, and measuring results, Buffer was able to effectively leverage guest blogging to increase its reach and establish itself as a thought leader in the social media industry.