How Shopify Used Content Marketing to Drive 10x More Traffic and Sales
Shopify is an e-commerce platform that enables businesses to create online stores and sell products online. Founded in 2006, the company has grown to become one of the largest e-commerce platforms in the world, with over 1 million businesses using the platform to sell products online.
To drive more traffic and sales, Shopify has used content marketing as a core strategy. In this case study, we will explore how Shopify used content marketing to achieve a 10x increase in traffic and sales.
Shopify started its content marketing efforts with blogging, creating a blog that provides e-commerce tips and resources to help entrepreneurs succeed online. The company consistently publishes blog posts that are informative, actionable, and optimized for search engines, making it easier for potential customers to find the content and learn about e-commerce best practices.
- Content upgrades:
To make its blog content more valuable to its readers, Shopify created content upgrades that offer additional resources and tools related to each blog post. For example, a blog post on e-commerce pricing strategies might include a pricing calculator tool that readers can download and use to determine the best pricing strategy for their own online store. By offering these content upgrades, Shopify is able to increase engagement and provide additional value to its readers.
- Email marketing:
Shopify uses email marketing to promote its blog content and drive traffic back to its website. The company sends out regular newsletters that highlight its latest blog posts and include links to related content on its website. By using email marketing, Shopify is able to stay top-of-mind with its audience and drive more traffic back to its website.
- Social media:
Social media is another key component of Shopify’s content marketing strategy. The company has active profiles on all major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Shopify uses social media to promote its blog content, engage with its audience, and share valuable resources and tips related to e-commerce.
- Video content:
Shopify has also invested in video content as a way to engage its audience and provide more value. The company has a YouTube channel that includes tutorials, product demos, and success stories from Shopify customers. By using video content, Shopify is able to provide a more immersive and engaging experience for its audience.
- Search engine optimization:
Finally, Shopify has used search engine optimization (SEO) to ensure that its content is easily discoverable by potential customers. The company has optimized its blog content and website for relevant keywords and phrases related to e-commerce, making it more likely that potential customers will find Shopify when searching for e-commerce solutions online.
The results of Shopify’s content marketing efforts have been impressive. According to a case study published by Hubspot, Shopify’s blog receives over 1 million monthly visitors and has helped the company generate over $100 million in revenue. In addition, Shopify’s content marketing efforts have helped the company achieve a 10x increase in traffic and sales over a 3-year period.
Overall, Shopify’s use of content marketing has been a key factor in its success as an e-commerce platform. By consistently producing valuable content that educates and engages its audience, Shopify has been able to attract more customers and drive more sales.