Nowadays, social media and online community managers wear many hats, making it challenging or even impossible to create a comprehensive checklist of social media activities.
We accomplished it for you, which is excellent news for you! A comprehensive list of social media marketing activities to maintain your material current, pertinent, and interesting can be found below. We’ve also provided a recommended tool for finishing each task in addition to the task itself.
Let’s get started without further ado!
Strategy
Without a strategy, nothing in social media management achieves much. Developing a strategy that works for your company is, arguably, the most crucial phase of managing your social media accounts. The following tasks can increase your productivity and success.
1. Set definite objectives
Open a new Google doc or write your goals down on paper. Just be sure to give this document to all appropriate parties and maintain it in a location where you can retrieve it quickly. A target might read, “Gain 200 new followers this quarter.”
2. Establish and monitor key performance indicators (KPIs)
Once your objectives are written down, ask yourself what success would entail. How will you evaluate the effectiveness of your outreach and social media campaigns? You KPIs are as follows.
3. Concentrate on the Proper Platforms
Spend less time creating campaigns for platforms that won’t ultimately help you achieve your company objectives. Examining the platforms your rivals are utilising can help you figure out which ones are most likely to succeed.
4. Compile a list of buyer personas.
You can focus on who is in your audience and what their problems are with the aid of buyer personas. Making a list of these personas can assist you in creating campaigns that focus on particular client needs.
The Semrush App Center’s Audience Intelligence tool is the best tool for understanding your buyer personas based on audience data.
5. Identify Key Visuals and Voice Tone
Make your material stand out by incorporating brand-consistent complimentary graphics, and make sure your content adheres to a tone of voice appropriate for your target audience.
Content
You don’t want to bore your viewers. In fact, if your social media content doesn’t grab their attention in the initial few seconds, they might choose a rival who more closely matches their priorities or their problems. By producing captivating material at a regular cadence, you can prevent this.
1. Finish your profile on all major social media platforms
Make sure your social media profiles are fully filled up with concise and consistent messaging so that you don’t leave people wondering what your company does and what you stand for.
2. Establish a content bank.
Building up a content bank that you can draw upon is crucial if you’re launching brand-new social media platforms or in the midst of rebranding. This will increase your social media authority and provide customers a clear knowledge of what your company performs.
3. Utilise content templates to save time
By using templates, you may speed up a variety of jobs, from banner ad production to content creation, and cut down on the time you spend on tedious labour.
4. Compile a Hashtag List
One of the most crucial organisational tools used on social media sites are hashtags. Find the hashtags that will resonate with your audience and guide them toward you.
5. Utilize a Content Calendar to Stay Organized
Don’t let your posting schedule be subject to any supposition. Your calendar should be consistent, to put it simply. You don’t want to let people down since they will start to look forward to your content at a given time or day.
6. Try out new content types.
Try experimenting with various sorts of content if you’re in a social media rut and your engagement rates aren’t where you want them to be. Consider experimenting with the reels function, for instance, if you just ever post photos to Instagram.
Distribution
While it can be tiresome to update content and follow up with others to collect content, this checklist can make life much easier and more regulated. Distribution is the execution portion of social media management.
1. Share Content When Your Audience Is Online
Meeting your customers where they are, especially when they are on social media, is the best approach to increase likes and interaction. The good news is that you can track the most efficient posting times with the aid of extremely detailed data and technologies.
2. Work together with experts and influencers to promote content
Experts and influencers frequently have substantial established networks that you can use to grow your own audience. Join forces with these well-known organisations to spread the word about your work.
3. Adapt Your Best Content to Different Platforms
If something is working, why redo it? To post on all of your active social media channels, take inspiration from your own popular material. You could, for instance, copy a caption from a well-liked Instagram post, tweak the image’s filter or other aspect, and then publish it to your Facebook profile.
4. Encourage Staff to Share Brand Content
Employee-generated content not only increases brand authority and trust, but it also relieves social media managers of the burden of continuously producing original material. Because they frequently have fewer resources for content generation and fewer followers, smaller firms should pay special attention to employee-generated content.
5. Promote the Top Posts
You may get new followers and customers very fast by promoting your content, either naturally by sharing them across all of your social networks or with a paid advertising campaign.
Community
Today, social media is one of the most crucial platforms that digital marketers may use to interact with their target audience. Your brand’s online presence and reputation can be greatly enhanced by monitoring and responding to customer queries, issues, and complaints.
1. Keep an eye on brand mentions
Keep a close eye on how people are referencing you on social media to stay ahead of client issues and complaints. To better understand where your internet reputation is and what consumers think of your company, keep track of brand mentions.
2. Respond to remarks and private messages
Respond right away to all messages and comments, positive or negative.
3. Participate in industry conversations
Industry debates are excellent public forums for showcasing your thought leadership. It can increase your authority and win over clients to your brand if done properly. To interact with prospective consumers on Twitter, answer open-ended questions provided by other industry professionals or even leave comments on the content of competitors. Think about what distinct service or approach you might provide that these rivals lack.
4. Encourage Fans to Produce User-Generated Content
It’s crucial to encourage your users to create content, just like you should urge your staff to do so. The fact that current consumers value your business so highly that they are willing to provide testimonials on your behalf will be appealing to prospective customers.
5. Discuss Hot and Trending Topics
Keep up with developments in your field so that you may be the first to provide customers with your distinctive viewpoint.
Check hashtags on social media sites like Twitter and LinkedIn to see what subjects are trending. These are the topics and queries that other industry professionals and prospective customers would be most interested in and engaged with. These talks are frequently lively and give you the chance to distinguish your company favourably from rivals.
Analytics
You must determine what is working and what needs to be adjusted after you’ve developed a solid strategy and distributed your content throughout your social media networks. To get the most of your data, finish the activities listed below.
1. Keep tabs on winning tactics of rivals
Knowing your competitors’ strategies properly is the greatest approach to outperform them. Extend the trends that are beneficial to them and identify any that aren’t (so you can avoid these for your brand).
Utilizing Social Media Tracker, you can assess whether you are posting to the appropriate channels and at the appropriate frequency by comparing your posting tactics to those of your rivals.
2. Monitor Follower and Engagement Growth
If you submit a post and then suddenly see a decrease in your followers, there is probably something wrong with the published content. Two KPIs that will offer you a clear image of how well your social media tactics are performing are changes in growth and engagement.
3. Evaluate Findings to Modify Your Approach
To inform any essential modifications to your strategy, use your KPIs. If something isn’t working, don’t be hesitant to change course. Additionally, always be prepared to expand on any methods that are generating more engagement and followers.
Automation
This checklist does not require you to manually complete it by yourself. The good news is that many of the actions on this checklist can be automated thanks to a wealth of free and paid solutions.
