Sawasstika Eco Park Resort had everything a perfect getaway needed—lush greenery, premium rooms, a fantastic restaurant, and a spacious banquet hall. Yet, despite being a flagship property, it was struggling to capitalize on online sales.
The resort’s OTA (Online Travel Agency) bookings were low, direct bookings were nearly non-existent, and their banquet and restaurant revenue was unpredictable. They had an unstructured pricing strategy, outdated booking processes, and missed growth opportunities.
That’s where Macro Webber stepped in.
The Challenge: Why the Resort Was Losing Revenue
✅ Overdependence on OTAs – 50% of bookings came from OTAs, eating up 40-50% in commissions.
✅ Low Direct Bookings – The resort lacked an optimized Google Ads & SEO strategy to drive bookings.
✅ Unutilized Restaurant & Banquet Hall – These facilities were underutilized, only generating revenue on weekends or occasional corporate bookings.
✅ Poor Visibility on OTAs & Google – The resort ranked low in city searches, making it invisible to potential travelers.
✅ Disorganized Pricing & Rate Parity Issues – The manual rate update process was inefficient, causing pricing inconsistencies across platforms.
✅ Low Post-Pandemic Occupancy – Following the COVID-19 pandemic, the resort struggled with occupancy rates, failing to attract the right audience.
With these challenges in mind, we crafted a highly targeted, revenue-driven strategy to transform the resort’s bookings, visibility, and profitability.
After understanding Sawasstika Eco Park Resort’s core issues, we pitched a powerful 3-step strategy that would:
📌 Reduce OTA dependence & increase direct bookings
📌 Maximize local footfall for the restaurant & banquet hall
📌 Improve overall digital presence to dominate local searches
Here’s how we did it:
1️⃣ Increasing Direct Bookings & Reducing OTA Commissions
🔹 Google Ads Strategy – We designed high-converting campaigns to drive direct traffic to the resort’s website, bypassing OTA commissions.
🔹 SEO & Content Optimization – By targeting the right city search keywords, we increased the resort’s organic Google rankings.
🔹 GMB (Google My Business) Optimization – We enhanced local SEO, leading to a 150% increase in direct call inquiries.
🔹 Dynamic Pricing Model – A data-driven pricing strategy helped maintain rate parity and maximize revenue per available room (RevPAR).
👉 Result: Direct bookings increased by 40%, reducing OTA commissions and boosting net profitability.
2️⃣ Boosting Restaurant Sales with Hyperlocal Targeting
🔹 Facebook & Instagram Ads – We launched a hyperlocal ad campaign within a 5km radius, attracting locals and travelers.
🔹 Engaging Social Media Content – High-quality visuals, reels, and promotions increased engagement and footfall.
🔹 Targeted Offers & Promotions – Special weekday offers drove consistent traffic, not just on weekends.
👉 Result: Restaurant weekday sales increased by 55%, leading to steady revenue growth.
3️⃣ Monetizing the Banquet Hall with Corporate Leads
🔹 LinkedIn Ads for Corporate Bookings – We targeted HR/Admin professionals within a 10km radius, positioning the banquet hall for corporate events, meetings, and conferences.
🔹 Automated Lead Capture System – We optimized the resort’s website with a seamless inquiry & booking system for banquet reservations.
🔹 Strategic Follow-ups – We introduced automated responses to reduce lead drop-offs and improve conversion rates.
👉 Result: Corporate banquet bookings doubled, securing at least 1 major corporate event per month.
Sawasstika Eco Park Resort is now a highly profitable, well-positioned property with a steady stream of direct bookings, restaurant visitors, and corporate clients.At Macro Webber, we don’t just do marketing—we create revenue-driven systems.
Macro Webber
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Key Performance Indicators (KPIs) & Revenue Impact
📈 Direct bookings increased by 40%, reducing OTA commissions
📈 Restaurant weekday sales grew by 55% due to hyperlocal ads
📈 Banquet hall bookings doubled, securing a steady revenue stream
📈 Google search inquiries increased by 150%, driving more local traffic
📈 Overall profitability jumped by 30% in just 3 months!
The biggest breakthrough for Sawasstika Eco Park Resort was shifting from an OTA-dominated revenue model to a self-sustaining direct booking system.
💡 Before: 50% of bookings came from OTAs, with high commission costs.
💡 After: 70% of bookings came from direct channels, saving 20% per booking.
By leveraging Google Ads, Local SEO, and optimized pricing, the resort cut OTA commissions, improved profit margins, and gained long-term control over its bookings.
