The social media market is the fastest growing industry with a massive global market scope of more than $200 Billion. Social media provides platform for business to reach out to consumers through their digital marketing activities. The world has changed and now a majority of people take 65% of their time on smartphones rather than watching television. It is projected that internet will be the largest technology company by 2025.

Digital marketing is the use of digital tools, search engines and websites to market products and services. It is often used synonymously with online marketing, but some experts prefer to differentiate between the two.[1] One of the key benefits of online marketing is that it allows businesses to be reachable 24 hours a day and 365 days a year, which can benefit consumers who want products or services at low prices and are willing to wait until they can be delivered locally.

Digital marketing is the marketing that uses digital media and new technologies to reach its customers. In this regard, marketing strategies in our time have been transformed from traditional approaches to more Internet-based ones.