Digital marketing refers to marketing activities that are performed through various digital channels or platforms. These include search engine marketing or SEM, social media advertising and mobile devices. Websites, blogs and social media sites Across the globe have brought convenience to customers as well as businesses who are able to reach a larger audience through online communication. Digital marketer have many new things to learn about how to promote your business using all these avenues for outreach.

Digital marketing is not only a new channel for businesses but it is also crucial part of any business to attract customers, find loyal customers and retain existing ones. Consumers use social media, search engines, email and mobile platforms to interact with businesses.