Performance Max Campaigns ads in Pay Per Click (PPC) are a type of advertising campaign offered by Google Ads (previously known as Google AdWords) that utilizes machine learning and automation to optimize the delivery of ads. The goal of Performance Max is to maximize the return on investment (ROI) for advertisers by automating the bid and budget management, ad placement and targeting, and ad creation. Performance Max Campaigns can be used to promote a wide range of products and services and can be a highly effective way for businesses to reach their target audience and drive conversions.