Convert Searchers into Customers with
Google My Business
Can you imagine the potential sales you can get just through organic search and Google My Business?
Google My Business is crucial for a successful local marketing strategy, but most businesses are missing out. Macro Webber’s Google My Business Management Service, will unlock the power of your Google Maps Listing with an optimized listing that enables capturing new leads and converting searchers into customers.
Our GMB Management Service Will:
- Amplify your presence on Google
- Enhance listing engagement
- Increase phone calls, bookings, and website visits
- Boost your competitive advantage
- Positively impact your local rankings
With Macro Webber, you get your own dedicated GMB expert working hard every month to optimize your listing, build relevance in local search, and grow your leads at an affordable rates.
Attract More Customers
Your GMB listing gives potential clients easy access to your hours of operation, phone number, website, and directions and so much more with just a click of a button.
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get forfeited in the pack. Command attention, get noticed and compel people to choose your business from search results with our expert help.
Get Your Listing Noticed
Selecting the perfect primary category is a key element to rank. We’ll optimize your Business Profile with the best categories, attributes, descriptions, precise map pin, and more. With a GMB listing, customers will be able to review your business for others to see.
Leverage For Better Positioning
Strategically manage all GMB features to build a strong profile that gives you a competitive edge, and makes your business more prominent in search results. Consistently using all available features increases business owner and user engagement, which positively affects rankings.
Connect With Your Customers
Show customers that you’re listening, that you care, and create positive relationships by having our team respond to reviews and questions for you. We’ll help you dwell on top of your reputation and work with you to veer negative reviews into positive ones for your brand.
Captivate Your Audience Through Posts
Keep your audience committed and engaged with fresh content added weekly to your Business Profile through Google Posts. A dedicated Account Manager works one-on-one with you to learn all about your business, current specials, products/services, and events to create unique and fascinating weekly Posts that will make your business stand out on Google.
“With 82% of people turning to search engines to find local information” your GMB listing is the perfect place to showcase what sets your business apart. Google Posts allow you to engage with searchers directly in search results, the Local Finder, and Maps.
One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase.
To resolve this problem –
We’ll create compelling content, share videos/images, events, and offers, with direct calls-to-action to capture your audience’s attention, and help grow website traffic and conversions.
As Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and be optimizing it on a regular basis.
Actively Manage Your Reputation & Customer Relationships
Your Reviews act as real-world signals of what people actually think about your business and are your key factor when it comes to ranking in local search. Not only this, but they act as social proof to your potential customers and help them make a decision on whether to do business with you or not.
Reviews and Google Q&A have a direct impact on your reputation,
local rankings, and overall sales. Searchers are drawn to companies that have the highest ratings, the most reviews, and business owners that respond. Reviews are a major driver of commerce that takes place across the globe on a daily basis.
Get a custom review strategy that aligns with your business, helps establish a connection, builds brand loyalty, and boosts your rankings as reviews grow over time. Online reviews are clearly an important way through which you can increase sales for your business
Your Account Manager will respond to all of your new Google
reviews will engage in conversations with customers, and influence searchers to convert into clients.
Anticipate and Address Customer Inquiries
Google Questions & Answers is a powerful feature with prominent placement in your Business Profile. We’ll make sure your customers frequently asked questions are answered in advance, track and respond to all incoming questions and answers, and engage directly with users; you can rest easy knowing that we’re on top of this for you.
Feature Your Products
Make it easy for your customers to get access to your products and services by adding them to your Business Profile. Add eye-catching photos of new inventory, specials, and display your top-selling items directly in your branded search results.
When you post new content directly through your GMB listing, you are sharing relevant content and information about your local
business, which contributes to building your location authority.
These posts are particularly captivating because, rather than appearing in the search results, they are displayed in the knowledge panel, which presents a more engaging visual aid.
*The Google Product feature is not available to all categories and
regions, however, this feature is continuing to roll out and if you do not have access now, you should in the near future.
Fight the Good Fight Against Spam
The local search landscape is becoming more competitive and many businesses are engaging in spamming tactics like keyword stuffing, creating multiple listings, or using fake addresses to manipulate results and get ahead of honest business owners who play by the rules.
Level the Playing Field
Your Account Manager will regularly monitor the search results to
fight the good fight against these spam tactics and stop these
businesses from advancing in the results.
GMB spam isn’t just unfair, it risks damaging the reputations of
Google My Business as a trustworthy source of information.
Removing competitors that hold top-ranking positions, will open up new ranking opportunities for your business, and give your listing the chance to rank higher.
Uncover Website Optimization Opportunities
Your local rankings are impacted by both GMB and website optimization. Included in our initial audit for the Google My Business management service, is a review of your website for search engine optimization of titles, content, pages, and site speed. Getting these key on-site elements right can positively increase your local rankings. We’ll discuss our findings with you, then equip you with the full analysis and recommendations on what areas of your website need improvement.
Ready to take control of your local listings and attract more customers with your
Google Business Profile?
Drive More Business from Local Search
Google My Business Management
We’ll ensure your Google My Business listings are problem-free, perfectly optimized, and appealing to customers. This step is crucial: if anything’s wrong with your Google listing, you’re less likely to show up in the local results. We can even go beyond this by managing your listings month over month, leveraging features, creating new content to captivate your audience, help create positive relationships with your customers by responding to their reviews and questions.
Complete reporting of your citations across the local ecosystem.
Save Time & Money
Trying to manage hundreds of listings on all the important business directories is a tedious and complex task. From discovering where you are already listed, to removing duplicate listings, and verifying your listings ownership; the process could take hundreds of hours for businesses with 100’s of locations. Outsource this work to us and do something better with your time.
Dedicated Project Manager
You’ll have a dedicated project manager helping you determine the best course of action for your local listing needs.
Local and Industry Citations
On top of the accuracy of all your business data across the web, we will build citations on local and industry sites that have a direct impact on your market and for your business.
No Duplicate Listings
We don’t suppress duplicate listings we remove them. Duplicate citations cost you time, money, and negatively impact your local rankings. Search Engines value information consistency and an accurate citation profile will have positive SEO benefits.
Full Access to All of Your Listings
Login credentials and access to all your citations. Your data stays the same even when we are no longer working with you.
Local SEO Packages from Macro Webber: What’s Included?
At Macro Webber, we include many services to help your business’s local SEO campaign. These include:
COMPLETING A LOCAL COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
BUILDING AND MONITORING LOCAL CITATIONS
- Auditing citations across all relevant online directories
- Editing all local citations to include the right name-address-phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
PUBLISHING AND OPTIMIZING LOCALIZED WEBSITE CONTENT
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
OPTIMIZING AND MANAGING YOUR GOOGLE MY BUSINESS ACCOUNT
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
TRACKING YOUR CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors
- And more
ANALYTICS TRACKING AND REPORTING
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Industries We Serve
Frequently Asked Questions
You can manage your GMB listing, but ask yourself “how much is my time worth?”
Staying up to date on Google’s changing guidelines, new feature releases and constant bugs is a full time job, not to mention the time it takes to keep your business listing optimized and ranking.
Macro Webber’s GMB experts will make sure your business is showing up in search results and converting searchers into customers, so you can focus on growing your business and helping all of your new customers.
What’s the first thing you do when you want an answer? You Google it!
Many consumers do the same when looking to book a service or make a purchase. Most of your customers’ first impressions of your business are happening on Google. Google My Business is the front door for your online business – especially for potential new customers sizing you up against the competition. The good news is that our GMB Management Service keeps your business updated and managed, for a fraction of the cost of a new website.
We can even repurpose content from your new website to make it accessible to wider audiences. And of course, we’ll be able to let you know how many searchers clicked through to your website from your business listing.
Every month we will send you a monthly performance report that captures all actions taken on your GMB Business Profile:
– Phone Calls
– Website Visits
– Direction Requests
– Views on Maps & Search
– Photo Views
– Post Views
Here’s an example of a Monthly Report
Once you sign up for the Google My Business Management Service, your Account Manager will collect all of your business information in preparation for an initial call with you.
They’ll review your GMB listing and email you within the next 2 business days to schedule a 30-minute call to review their initial findings and launch your project!
We measure calls, website visits and direction requests from your Google My Business listing every month so that you know how many customers are engaging with your business.
This service also helps you manage and improve your reputation and promote your brand; both are incredibly beneficial and can improve conversion rate, but are more difficult to quantify.
Yes, there are many areas of our Google My Business Management Service that have an impact on your Business Profile’s ability to rank locally. Our service goes beyond rankings, where the primary focus is on increasing your leads from GMB, but our work will also have a positive impact on your rankings through:
– Implementing a review strategy, earning reviews and responding to them.
– Optimizing your listing and utilizing all available features.
– Removing spamming competitors.
– Increasing business owner engagement signals.
– Increasing user engagement signals.
Heck no, we don’t! While most agencies will charge a set up fee for a service like our Google My Business Management Service, that’s not how we roll. We know that in the first month of service, setting up your campaign for success requires more time, planning, and extra hours, but we will not charge you more in the first month. We are dedicated to providing you with the best service and taking your Business Profile to the next level. We’ve got you!
Yes, you are not required to remain subscribed to this service for a set time frame, however, to really benefit from this service we highly recommend a minimum of 3 months.
No, we don’t reverse our efforts if you decide to cancel. We also won’t lock you out of your accounts when you cancel. We prefer business owners be the primary owner of their GMB listing and add us as another manager.
What Our Clients Say
Macro Webber stays ahead of the curve with digital marketing trends.