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Tag: Audience Segmentation

Zero- & First-Party Data Strategy

Building a First-Party Data Pipeline That Powers Ads and Personalization

Chrome opt-ins are expected under 10% — yet 78% of businesses call first-party data their most valuable signal. That gap defines today’s cookieless reality: identifiers fade, but growth targets do not. We lay out a clear, repeatable way for premium brands…

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Retargeting / Remarketing Strategy

Best Practices for Retargeting Without Wasting Budget

97% of first-time visitors leave your site without buying. That single stat costs premium brands millions in unfocused spend and diluted brand equity. We build a precise retargeting system that reclaims that lost value. We segment visitors by behavior, map events…

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