92% of consumers now prefer authentic, customer-made moments over polished ads, and campaigns driven by real people lift web conversions by 29%. This shift rewrites how brands win on social media and across paid media. We frame this guide around measurable…
How Google’s Recent Algorithm Changes Should Impact Your Content Strategy
Google shipped 4,781 changes in 2023, and a handful of major updates can reshape visibility overnight. This volatility is high-stakes for premium brands, but fast, disciplined teams convert disruption into durable advantage. We bring boardroom-grade frameworks—WebberXSuite™ and A.C.E.S.—and case-led insights that…