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Tag: Conversion Tracking

Attribution Models Explained

First Touch, Last Touch, Multi-Touch: Which Model Actually Helps You?

Surprising fact: most buyers need 7–9 touchpoints before converting, yet 41% of teams still credit only the last click. We see budgets drained and growth plans distorted because leaders trust the wrong signals. We cut through that noise with a practical…

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Content Marketing ROI

How to Measure ROI in Content Marketing (Blog / Video / Social)

65% of CMOs say they cannot prove the impact of their marketing quantitatively—a gap that kills budgets for high-ticket brands overnight. We build a data-first path from awareness to pipeline so leadership can fund growth with confidence. The buying committee now…

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