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Tag: Digital Advertising

Ad Creative Fatigue

How to Detect & Fix Ad Creative Fatigue Before It Kills Your ROI

Digital spend in B2B tops $18.5B, yet many premium brands lose ROI quietly as creative wear erodes results. When the same elements show up 4.2 times on average in 30 days, people stop clicking. Meta flags “creative limited” and can predict…

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Cross-Platform Paid Advertising

Best Practices for Running Ads Across Google, Meta, TikTok etc.

Surprising fact: the average consumer uses over six apps daily, scattering attention across Google, Facebook/Instagram, YouTube, LinkedIn, TikTok, and email — and single-site campaigns stall where multi-platform systems win. We guide premium brands past the one-site plateau. Fragmented attention and longer…

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