Fact: the influencer market hit $24B in 2024 and has more than tripled since 2019 — yet many high-ticket brands still pay top dollar for low-return reach. We see the gap clearly: mega reach often costs more and converts less. We…
How to Detect & Fix Ad Creative Fatigue Before It Kills Your ROI
Digital spend in B2B tops $18.5B, yet many premium brands lose ROI quietly as creative wear erodes results. When the same elements show up 4.2 times on average in 30 days, people stop clicking. Meta flags “creative limited” and can predict…