Fact: the influencer market hit $24B in 2024 and has more than tripled since 2019 — yet many high-ticket brands still pay top dollar for low-return reach. We see the gap clearly: mega reach often costs more and converts less. We…
How to Spot Fake Engagement & Maintain Campaign Integrity
In 2019, the U.S. and Canada spent $1.9B on influencer marketing — and roughly $255M vanished to fake influencers on Instagram. That scale makes wasted spend a clear business risk for elite brands today. We promise a step-by-step, E-E-A-T aligned system…