Holiday windows compress fast: 1 in 3 shoppers decide within days. The stakes are clear. The user-generated content market hit $4.45B in 2024 and is set to grow ~27% annually to $18.6B by 2031, so brands that act now capture outsized…
UGC Tactics to Grow Authenticity & Boost Reach
92% of consumers now prefer authentic, customer-made moments over polished ads, and campaigns driven by real people lift web conversions by 29%. This shift rewrites how brands win on social media and across paid media. We frame this guide around measurable…