28% of consumers in the US and UK use voice assistants daily — and that shift is rewriting how affluent buyers find premium services. We believe hands-free discovery is an inflection point. When smart speakers return a single spoken answer, there…
Voice Search Optimization: Boosting ROI for Premium Brands
28% of consumers use digital assistants every day — a shift that turns casual queries into decisive revenue moments for high-ticket brands. We set the stage: when premium brands capture intent-rich voice search moments at scale, they earn disproportionate returns. This…