The starting point
The original source, the business question and a clearly defined reporting period.
Evidence & results
Know where a result comes from before deciding what it means. Useful evidence connects the business question, the source and the limits of the comparison.
Discuss your businessTHE EVIDENCE STANDARD
The original source, the business question and a clearly defined reporting period.
The changes made, when they happened and other factors that could affect the comparison.
What changed, how it was measured and which commercial outcomes still need customer or sales records.
WHY MACRO WEBBER
We turn the diagnosis into manageable work, clear responsibilities and a shared view of what deserves attention first.
Pages need to work on phones. Tracking needs to count the right action. Automations need to handle exceptions. We review the details that matter in daily use.
Real use creates new information. We listen to your team, review the evidence and improve the work as the context becomes clearer.
“They took the time to understand my business and goals”
“they helped me to create a website from scratch”
YOUR NEXT MOVE
Bring us the customer you keep losing, the spend you cannot justify, or the work your team cannot keep up with.