Set the business priority
The owner or business lead brings the offer, capacity, customer questions and current constraint. Together we define the first scope and the evidence needed to judge progress.
ABOUT MACRO WEBBER
A growth partner for established businesses that need the strategy and the details to work together. We connect marketing, websites, measurement and automation around the next useful improvement.
20 minutes. One real challenge. Meeting subject to confirmation.
SEE THE CONNECTION
A practical framework for your business.
AI-generated illustrative workshop; people shown are not our team. View image ↗
Share the commercial and operating context.
Connect specialists around a scoped priority.
Review the evidence and approve the next move.
THE STUDIO
Macro Webber connects marketing, websites, measurement and automation around the part of your business that needs to work better.
Led by Sumit Mukherjee, we work with owners and their teams to understand where customers, money or time are being lost. Then we turn that understanding into practical work.
A channel is useful when it solves the right problem. We care about clear priorities, useful measurement and work that holds up in daily operation.
Understand the business.
Then do the work.
FOLLOW THE JOURNEY
A practical framework for your business.
Scope, exclusions and acceptance criteria.
Clear responsibilities and a practical release.
A review of outcomes and remaining uncertainty.
People and responsibilities
Led by Sumit Mukherjee, Macro Webber connects marketing, websites, measurement and automation around a specific business problem.
The owner or business lead brings the offer, capacity, customer questions and current constraint. Together we define the first scope and the evidence needed to judge progress.
Agree implementation owners, content approvers and access requirements. Define review points and what “ready to use” means before website, campaign or system changes begin.
The people responding to enquiries and delivering the service see what dashboards miss. Bring their feedback into reviews and check the work in daily use.
WHY MACRO WEBBER
We turn the diagnosis into manageable work, clear responsibilities and a shared view of what deserves attention first.
Pages need to work on phones. Tracking needs to count the right action. Automations need to handle exceptions. We review the details that matter in daily use.
Real use creates new information. We listen to your team, review the evidence and improve the work as the context becomes clearer.
MAKE THE NEXT DECISION
A practical framework for your business.
Original report context and precise definitions.
Clear inclusions, dependencies and limits.
Named roles and a shared review process.
Evidence and accountability
Macro Webber is led by Sumit Mukherjee. This website explains our approach, shows anonymised source reports and sets out where the available evidence has limits. A proposed engagement should be assessed with the same care.
Case studies include redacted report excerpts and reporting periods. We distinguish recorded calls, clicks and interactions from qualified opportunities and sales.
Agree the business sponsor, implementation responsibilities, subject-matter approvers and access requirements in the engagement scope. Specialist claims need appropriate review before publication.
Ask for clarification when a metric, assumption or claim is unclear. Send factual corrections to hello@macrowebber.com with the relevant page and supporting context.
THE FIRST CONVERSATION
Bring your business context and one challenge. We will explore whether there is a useful fit, then agree the scope and responsibilities before work begins.
20-minute review. Meeting subject to confirmation. No commitment to a package.